Highland Spring is Full of The Joys
Highland Spring, the leading UK produced brand of bottled water, has launched a major new national TV campaign to help bolster its position as Britain’s No 1 sparkling and No 2 brand overall.
The ad features a cast of creatures that live on its organic catchment including a rabbit, deer, ladybird and owl. But the star is a cheeky mole, thrown high into the air by a gushing geyser. The end frame features the mole playing a joyful tune by blowing into a range of Highland Spring bottles.
Running across nearly 50 channels, the ad premiered on 20 March – the first official day of Spring - and is supported by national radio, outdoor, PR, digital and social media.
Paul Condron, head of brand marketing for Highland Spring said: “Highland Spring is a feel-good drink and we were keen to convey this in our new brand positioning and advertising, while continuing to communicate the importance of our organic land and provenance. Full of the Joys is a fresh, new direction for the brand that will resonate with a wider consumer audience. The TV ad brings a little joy and will put smiles on faces.”
Katrine Pearson / Chris Bone
3x1 Public Relations
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