Highland Spring wins The Grocer Top Products Survey 2016 - Top Campaign award
Highland Spring was today named the winner of Top Campaign for Soft Drinks: Bottled Water, as part of the The Grocer Top Products Survey 2016, for its 'Anywhere for Tennis' campaign that launched in spring.
The Highland Spring ‘Anywhere for Tennis’ campaign was an exciting direction for the brand that inspired parents and kids to get moving and have fun, whatever their ability and wherever they were. The campaign helped combat misperceptions around access to tennis, while driving a real buzz and participation at the start of the tennis season.
The Grocer Top Products Survey celebrates the best campaigns from retailers and brand owners over the past 12 months, winners were selected in over 50 categories, including everything from alcoholic drinks, canned goods and pasta sauces, to supermarkets, online specialists and food to go operators.
“The Grocer has a long history of supporting and celebrating the best campaigns from the fmcg supply side,” said editor of The Grocer Adam Leyland. ”Now, the Top Campaign Awards has been evolved to include the best campaigns on the retail and wholesale side, as well, including an award for the best Christmas campaign.